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In this book you'll find: All the different types of cross-promotion you can do (both within your brand and with other authors) How to use boxed sets and anthologies to cross-promote and/or build your customer base How to stack newsletter promotions, swaps, and social media builders to get better results on your launches How to build viral campaigns that help you grow your audience quickly (and how to convert them to buyers, too!) How list-aiming boxed sets, Kickstarter campaigns, and other launch-style marketing opportunities work
